People on the web today make social conections and publish web content in many ways(social networking sites,blogs,tweets )etc.this translates to a public social web of content that has special relevence to eachperson.But it is not very easy to find in one simple place.Here comes the importance of social search..it helps us to find more relevent public content from our broader social circle.
Lot of people write about mumbai,so if if search for mumbai on google,probablly there will shown some well known sites or official sites.We will not get our friends blog on the 1st page of results.Google took steps to improve the relevence of our search results with personalization.
With social search ,we can find relevent public content from our friends and contacts and highlight it at the bottom of search results.Then if i search for mumbai,my friends blog will be on result page under the heading"results from people in your social circle for mumbai".
There is options to filter the results to seeonly the contents from our social circle.The search results are specific to a person ,so have to sign in before searching.
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